Samsung also entered the robotics industry, domestic and foreign appliance giants want to do?

Samsung also entered the robotics industry, domestic and foreign appliance giants want to do?

Samsung Electronics also has to enter the robotics business. Samsung Electronics announced today that it intends to equip the robotics business with manpower and resources within the Telecommunication Equipment Business Unit and develop robotics products for education and industry. In fact, since the second half of last year, the three domestic white giants Gree, Midea and Haier have rushed to focus on the development of industrial automation equipment . Industry insiders believe that home appliance executives are actively seeking to transition to emerging industries, even at the expense of their own lives.

Domestic giants have taken the first step

Chairman of the Gree Electric Appliance Co., Dong Mingzhu, said earlier that in 2016 Gree will intelligently manage the factory and use robot arms. On August 4th last year, Gree opened its automated production workshop for the first time and disclosed the progress of its own R&D robot. Gree's current self-developed automation products have covered ten fields, including robots, injection robots, and large-scale automated lines.

Midea Group also announced on August 4 last year that it will invest more than 1 billion yuan in robotic applications in the next three years. At the same time, it announced that it will establish a joint venture with Yaskawa Electric of Japan to establish two subsidiaries to develop industrial robots and service robots. Fang Hongbo, chairman of Midea Group, stated at the time that the future of the United States will be "smart manufacturing + industrial robots" to enhance the company's level of smart manufacturing, "smart home + service robots" to promote the development of the US smart home and ecological construction.

Haier’s “Transparent Factory” in Shenyang was unveiled on August 11 last year. The factory automates the production of robots and enables real-time interconnection of users, products, machines, and production lines.

The inevitable choice of demographic dividend is no longer

The background of the "machine substitution" plan is that the domestic population has no more dividends and higher labor costs, forcing home appliance companies to choose product manufacturing robotics. Foxconn's Million Robot Project is a typical example.

GF Securities Research reported that the household appliance industry is a traditional labor-intensive industry, with relatively large labor costs, single production processes, and machine substitutions are the general trend. Taking Haier and Gree as examples, the number of Haier and Gree employees decreased by 15% and 12% respectively compared to 2012, while output increased by 15% over the same period.

In the field of service robots, like some leading Chinese home appliance companies, Samsung Electronics' over-investment in robots and unmanned aerial vehicles is also a B2B business area that aims to reduce dependence on B2C consumer-grade businesses and tap into less volatile earnings. Samsung Electronics on CES2016 publicly said it would build an integrated platform for IoT things, encompassing all of its mobile phones, televisions, air conditioners, refrigerators, washing machines and other household appliances, electronics, home appliances, robotics and Samsung apparently planned program of things Closely related.

In recent days, KoDong-jin’s external remarks from Samsung’s mobile phone department also often referred to the company’s progress in robotics projects. However, for the specific type and direction of robot products, Samsung Electronics has not announced details yet.

Liu Buchen, a senior observer of the home appliance industry, said in an interview with reporters that for the transformation of home appliance companies, although the revenue and profit of these new businesses are much lower than those of home appliance business, the future success will also need time to verify. However, it is a new future for the company. Instead of being obsessed with a competitive advantage, the thinly profitable old home appliance business is waiting to be wiped out by its competitors. It is better to take its own initiative, completely shifting to emerging industries and innovating new technologies to create a new one. Business Ecology.

Samsung also entered the robotics industry, domestic and foreign appliance giants want to do?