The New Energy Vehicle Subsidy New Deal has been reluctant to launch, so that you can see the officer "looking forward." Since the beginning of the year, there has been continuous news from the shops.

A few days ago, according to media reports, the Ministry of Finance took the lead in the formulation of a new round of subsidy policy framework for energy-saving and new energy vehicles jointly formulated by the National Development and Reform Commission, the Ministry of Science and Technology, and the Ministry of Industry and Information Technology. The subsidy scope, subsidy method, and subsidy amount have been basically determined. After the specific implementation level is implemented, it will be submitted to the State Council for approval and will be announced as soon as possible after its adoption in September.

It is reported that the new round of subsidies for the New Deal will focus on making the following adjustments. First, the scope of subsidies will be further expanded and a pilot area will be established. Second, the subsidy will use the central government to directly subsidize vehicle manufacturers and get rid of local protectionism. Third, charging stations, etc. Supporting infrastructure construction will receive central government subsidies.

Remove local protection "barriers"

"The introduction and implementation of the subsidy policy is of great significance to the new energy automotive industry. Previously, problems such as fraudulence, unequal subsidies, and small efforts in the promotion of new energy vehicles are expected to be solved." CIC Advisor New Energy Industry Researcher Shen Hongwen told reporters.

"After removing local protectionism, the new energy automotive industry will enter a sound development cycle. Automobile manufacturers will have more initiative in formulating production and sales policies, and will have a much higher sensitivity to the market," Shen Hongwen said.

Vendors can be said to love and hate local protection. Love, because the local government can give you financial, licensing, on the road and other aspects of care; hate, because out of the scope of local protection, it is difficult to move.

“Take E6 as an example, the central government gave us a subsidy of 60,000 yuan, and Shenzhen local governments would give consumers subsidy of 60,000 yuan. But if our car is sold in Beijing, it will not be able to get a license, and second, consumers will not be able to. Enjoy 60,000 yuan of local government subsidies," an insider of BYD told reporters.

According to sources, on the basis of the original implementation of the “Ten Thousand Cities” project, the subsidy of the New Deal will increase some pilot cities and allow more cities to participate. In addition, after the auto companies sell new energy vehicles, they directly apply for financial subsidies from the central government instead of through local finances, which is expected to remove local protectionism.

However, in the view of Zhang Zhiyong, a well-known analyst in the automotive industry, subsidy is only one aspect of local protection. Administrative means such as on-boarding and on-street also lead to “unfair competition” in sales of new energy vehicles.

“The elimination of local protectionism is to establish a unified national market, and consumers everywhere should purchase products from all over the country. Local governments cannot limit the scope of products purchased.” Zhang Zhiyong said, “To remove local protection, in addition to completely cancel the subsidies of local governments. In addition, local companies and foreign companies should also be treated equally in taxation, capital, licensing, and road access."

At the same time, Zhang Zhiyong believes that even if local protection is eliminated, the new energy automobile market will still be dominated by government official vehicles. “The official vehicle is the key to starting the new energy automobile market. The promotion of new energy vehicles should be based on individual roads after the first government group. There are many difficulties in directly promoting new energy vehicles to the private market, such as mileage, and official business. Vehicles have low requirements for cruising range, and their limited use makes new energy vehicles technically feasible."

Charging station construction is expected to receive subsidies

The new energy vehicle development plan issued in July 2012 proposes that by 2015, the cumulative production and sales volume of pure electric vehicles and plug-in hybrid vehicles will strive to reach 500,000; by 2020, the production of pure electric vehicles and plug-in hybrid vehicles With a capacity of 2 million vehicles and a cumulative production and sales of over 5 million vehicles.

However, the actual situation is not optimistic. According to data released by the China Automobile Association, in 2012, China produced 12,552 new energy vehicles and sold 12,971 vehicles. In the first half of 2013, there were only 5,889 new energy vehicles sold nationwide. If this pace is to be achieved, it will be virtually impossible to achieve the goal of accumulating 500,000 vehicles in 2015.

Zhang Zhiyong believes that the slow development of the new energy automobile market and the overall development of the industrial chain did not keep up with it. He said: "In contrast to general automobile production, most parts of electric vehicles are owned by parts production companies. Therefore, the government should not only subsidize vehicle manufacturers, but should also subsidize infrastructure construction and parts manufacturing companies."

“Every link in the industry chain is very important. The common development of the three links of parts and components, vehicle construction and infrastructure construction will be beneficial to the development of the entire industry.” Zhang Zhiyong emphasized.

In addition, Shen Hongwen pointed out that if new energy vehicles can steadily replace traditional energy-consumption cars, the market scale of the entire industry may exceed one trillion yuan. "Hybrid vehicles, pure electric vehicles, and high-efficiency vehicles will all enjoy good development space. There are good profit margins in many areas such as technology research and development, manufacturing, marketing, and after-sales service. After the market stabilizes, It can bring huge economic benefits to related companies."

Need to balance the interests of all parties

Although the 18th National Congress, the government has repeatedly called for vigorously promoting the development of new energy vehicles. However, subsidizing the New Deal has been "still holding on to cover the surface," and the long-awaited call has not come out yet. What exactly does the government "knit up"?

Previously, Dong Yang, Executive Vice Chairman and Secretary-General of the China Association of Automobile Manufacturers, told the reporter that the government is also considering all aspects and striving for the interests of all parties when it comes to the new round of subsidy policies for new energy vehicles. Maximize to promote the healthy development of China's new energy vehicles."

Among the many points of balance of interests, one of the controversies is whether to subsidize fuel economy.

During the two sessions, there was news that the new policy would be subsidized according to the fuel-saving rate. According to the fuel-saving rate, the pattern of new energy vehicles will change greatly in the future. Zhang Zhiyong said, “Hybrids The market share will rise rapidly, because unlike hybrid electric vehicles, hybrid vehicles currently have only a high price issue. When subsidies are issued, the advantages will inevitably expand."

However, Zhang Zhiyong pointed out that this is not optimistic for independent brands, because foreign brands in the field of electric vehicles are not absolute advantages, but hybrid, Toyota, Honda has an absolute advantage.

"There has thus been a dispute between the two routes. On the one hand, subsidies have been set in accordance with fuel-efficient rates and competition has been liberalized. On the other hand, self-owned brands have been supported and subsidies have been granted in accordance with uniform standards." Zhang Zhiyong said.

According to Dong Yang, a new round of subsidy policies will give appropriate policy support to some foreign and joint venture brands. He said: “Foreign capital and joint ventures are making efforts in new energy vehicles, and the side shows that these brands value the Chinese market and are optimistic about some basic production capabilities of Chinese cars. Self-owned brands cannot be deterred because they are afraid of being seized by these brands to prevent them from entering the market. Market, this is also detrimental to our own development."



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