It is understood that China’s auto mold enterprises have exported their products to Japan since 1980, and after 2002, they further expanded their export markets to the United States and France. Leaders of domestic auto mold enterprises have been holding firm determination and determination to go abroad. To do a good job in foreign markets will certainly create a brand image. How do mold companies build and enhance brands? Mr. Hu Daozhong, a senior engineer from Dongfeng Mould Stamping Technology Co., Ltd., believes that in the current context and environment, technological innovation is a key factor in enhancing brand value.

Technological innovation to build a brand image

Mr. Hu Daozhong used his Dongfeng Mould Stamping Technology Co., Ltd. as an example. He said that the positioning of Dongfeng Mould has always been very clear, and he has persistently created a brand image through technological innovation, and has done a good job in the market. Dongfeng Mould will continue to take the high-end route and will not be trapped in repeated competition of low-end products. Moreover, while doing a good job in the domestic market, it will also do a good job in foreign markets.

At present, Dongfeng Mould Co., Ltd. pays attention to creating core technologies from two aspects: the powertrain and the body shell, such as the body shell part, will involve a lot of key technologies for stamping and welding.

The specific operation of its technological innovation includes two aspects:

First of all, efforts were made to advance the integration of design, processing, and measurement technologies. Although after nearly 15 years of development, the design, processing and measurement technology of Dongfeng Mould has made great progress, but there are still many work to be done.

Secondly, informatization has led to the upgrading of manufacturing levels. One attribute of single-piece manufacturing of molds requires that information construction must be promoted pragmatically. Undoubtedly, information management and graphless production have become the mainstream development direction of mold manufacturing. Currently, in the Chinese mold manufacturing enterprises, the application level of CAD/CAE/CAM systems has seen substantial improvement.

Mr. Hu Daozhong believes that the current focus should be on the centralized implementation of PDM and ERP, and through the use of PDM to open up the islands of information in various manufacturing processes to achieve manufacturing informatization; to achieve information management through ERP to manage information islands in various aspects of management, especially cost management.

Finally, he concluded that through technological innovation, we have the strength to develop more high-end products. At present, the domestic automobile mold enterprises, the first camp continue to expand to the high-end car body outer cover, the development of unequal thickness tailor welded plate molds, multi-station automation molds, progressive die, a number of new common molds and other new products. Of course, specific to each mold factory, it should be based on its own reality and characteristics to identify the direction of development and product positioning, mold products to do fine.

Golf Medals

ZHONGSHAN LAVI HARDWARE PRODUCTS CO., LIMITED , https://www.lavimedal.com