After CooperTires, the global replacement tire specialist, and the renowned illustrator porridge porridge finished the journey “Like walking through the world†in the Guilin-Lijiang section, Shanghai Book Fair reunited on August 17 and held a fat rabbit porridge at the WTO. The porridge comic book "Remaining rice is rare" is the second signing event. This is another warm-hearted signing of the porridge porridge after the first signing of the book in Shanghai Book City on July 12th. It is reported that 20,000 copies of the first printing of "Still Rare with Meal" will be sold out within one month. This time it is the second book of the porridge with the second printing to come back to Shanghai. In this signing, we once again saw the Cooper tires. At the event, all book buyers were given a limited-edition large eco-bag designed with porridge porridge combined with Cooper Tire's corporate image, and Cooper Tire's newly launched mini website promotion business card. Porridge porridge signing scene is hot Cooper Tire's mini website (http://) is a powerful supplement to Cooper Tire's original official website. In addition to the cute image-rich pages of fat rabbit porridge, it is convenient for interaction with the majority of netizens. The Cooper Tire Mini website is unified with its official website style. It uses the blue, white, and grey color of Cooper Tire Logo as the main color, and uses Web 2.0's powerful interactive features to provide consumers with information publishing and interactive functions. platform. Cooper mini-sites are divided into three major sections - "Cube Dynamics", "Downloads", and "Tire Zones." In the "Cup Platinum Dynamics", you can learn about some of Cooper's recent moves and media coverage of Cooper's tires. The “download area†has games, videos, MP3s, and pictures that can be downloaded by everyone, highlighting Cooper’s philosophy of entertainment marketing that is different from that of ordinary tire companies. "Tire area" can be said to be a solid product of Cooper tires. Sedan tires, sports tires and all-terrain off-road tyres cover all Cooper's products in China. Detailed product data are listed so that consumers can choose according to their needs. Fit your own tires. Miss Tang Fengji, Senior Public Relations Manager of Cooper Tire China, said: “This new mini-site continues the pursuit of Cooper Tire's constant innovation and innovation. On this site, everyone can find a lot of interesting things, The first time we learned about the new development of Cooper. In the future, we will continue to improve this mini-site to make it richer and better serve consumers." In conjunction with the “Walking the World†campaign that spanned Guangxi, Yunnan, and Chongqing, which began on August 2, the website also set up a related section, which combined with text, graphics, sound and other sections to vividly update the progress of the journey. In this activity, porridge porridge took part in the road from Guilin to Lijiang. On the way, the porridge porridge not only experienced the customs of Guilin, Baise, Kunming, Dali, and Lijiang along with the team, but also depicted interesting characters and events along the way. The cartoon image of fat rabbit porridge porridge also became a part of this event. The mascot followed the team through more than half of China. About Cooper Tire Cooper's tires, which have a history of more than 100 years, are currently the eighth largest in the world and the second largest listed tire company in North America. Cooper's manufacturing and technology bases are located in North America, Europe and Asia. Cooper Tire's product range covers the multi-stage tire market, from family cars to luxury sports cars, from off-road vehicles to large trucks, power cycles to superbike, and specialty tires and professional racing tires that can handle a variety of harsh environments. For nearly 100 years, Cooper has focused on the tire replacement market, focusing on the unique needs of each owner. After entering China in 2006, in order to deal with the complicated Chinese tyre market, Cooper Tire expanded its market share of tires with different brand strategies in terms of the tires. It has launched Cooper and Starcraft to meet different customer needs. Two brands. In the aspect of heavy-duty tires, Chengshan Tire has inherited the experience and advantages of R&D and manufacturing of truck and bus tires. Cooper owns a number of branded card and passenger car brands for different market segments, including US specialized passenger car tires developed exclusively for Chinese road conditions. En Tire and so on.
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