More important than ideas is the action to see the development of Jiangsu Zhengda Fortis
In the context of evolving dynamics in China's auto parts market, it's more fitting to refer to the phenomenon as "satisfied people on the 3rd day," reflecting a gradual but meaningful shift in consumer behavior and industry structure. This transformation is particularly evident in the commercial vehicle parts and components sector, where a new wave of regional chain companies is driving modernization. Among these, Jiangsu Zhengda Futong stands out as a prime example of innovation and growth.
Zhengda Futong, though not a long-standing entity, has made remarkable progress since its formal merger in June 2002, combining three traditional car dealers. In just five years, the company demonstrated strong industry passion and market control, setting a benchmark for others to follow. According to Shen Zhonghua, President of Zhengda Futong, the company has continuously evolved from a wholesale-based model to a chain-based one, with a clear vision of expanding through standardized operations.
Today, Zhengda Futong has established itself as a leading distributor for key brands such as Liberation, Dongfeng, China Heavy Duty Truck, Shaanxi Steam Heavy Truck, JAC, Nanjing Yuejin, and Weichai. It offers a vast range of original parts, covering over 120 product lines and more than 40,000 varieties, showcasing its extensive market reach and deep industry knowledge.
To build core competitiveness, Zhengda Futong has focused on several integration initiatives, including modernizing operational management, unifying product standards, scaling resources, streamlining logistics, and enhancing talent development. These efforts have led to major contracts, such as becoming a regional distributor for Weichai Power and Shaanxi Heavy Truck. The establishment of a heavy-duty truck and accessories center in Nanjing significantly enhanced the company’s infrastructure and overall image.
Currently, Zhengda Futong operates 15 chain stores under a direct model. Looking ahead, the company plans to expand to 200 stores in the Yangtze River Delta region within the next three to five years, supported by an advanced ERP system and ongoing talent development programs.
A key focus for Zhengda Futong is people. As Shen Zhonghua emphasizes, employees are the foundation of customer satisfaction. The company fosters a supportive environment where all staff, regardless of educational background, can grow and advance. Internal promotions and stock opportunities reflect this philosophy.
To ensure a steady talent pipeline, Zhengda Futong combines internal selection with external recruitment, offering structured training programs. Senior leaders actively participate in teaching, ensuring high-quality education. Collaborations with universities and semi-job training programs further strengthen their human resource strategy.
In 2007, Zhengda Futong underwent significant adjustments in management, product strategy, and talent development. Despite challenges, the company remained committed to training and growth. With a renewed focus and solid foundation, Shen Zhonghua remains confident that Zhengda Futong is poised for explosive expansion in the coming years.
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