According to the Chinese research report of IHSiSuppli, the sales volume of China's automotive electronics market is expected to reach 19.2 billion U.S. dollars in 2011, an increase of 9.7% from the figure of 17.5 billion U.S. dollars in 2010. The growth rate of sales close to double digits shows that China's auto electronics market is full of vitality. In the Chinese market, electronic systems currently account for 40% of the total cost of ordinary cars. In addition, more and more automobiles in China have begun to adopt more complex electronic systems. Overall, sales of automotive electronics in the Chinese market in 2015 are expected to reach US$29.9 billion. Automotive Electronics Sales in China Market Expected to Reach $29.9 Billion in 2015 It is worth pointing out that under the impetus of joint ventures such as Dongfeng-Nissan, Guangzhou Automobile-Honda and Beijing Auto-Benz, the process of localizing manufacturing and design of key auto parts in China has accelerated. At present, China accounts for 20.6% of the global automotive electronics market. This trend will surely push this ratio to a higher level in the near future, and it will also enhance China’s key position in the global automotive industry chain. Given that consumers’ demand for mid-range and luxury vehicles equipped with a large number of electronic systems continues to increase, the consumption of semiconductor devices in the Chinese automotive market will reach US$3.8 billion in 2011, an increase of 15.2% from US$3.3 billion in 2010. Infotainment Semiconductor will be the largest field in China's automotive electronics chip market in 2011, with sales expected at US$1.2 billion. Followed by power system semiconductors, for 979 million US dollars; information and entertainment navigation system semiconductors, for 718 million US dollars. From the data of a car electronic network trading market, we can see that in September the entire automotive industry, security products emerged, the entire vehicle can account for 23% of the amount of concern, than the search volume of popular car DVD is also 1% higher , And in August, only 11% of the search volume of the entire vehicle can see the potential of the product; the whole vehicle can be viewed as a newer product in the market, with a higher barrier to entry, naturally attracting much attention; and electronic dog, xenon lamp, Driving recorders also appear in the top ten products of concern, although there is still a distance compared with audio and video, but security electronics is also increasingly important in the minds of many dealers, in August audio-video products and safety electronic products Points, full-vehicle visibility, electronic dog, xenon lamp, etc., although on the list, but the amount is small, from August, September, "strength" situation, even if the safety products do not concern the outbreak, the end of the year has become a focus of attention. The car safety electronics products have noticeably improved their attention and search volume compared with August, but car audio and video still hold the forefront of information release. The level of attention between security and audio and video products is gradually evenly divided, which is the result of market selection and maturity. . The overall information release in September is expected to increase by 15% from August. It is believed that the market has absorbed the off-season and mid-year stocks; the end of the year is the traditional peak season of automotive electronics. It is estimated that the automotive electronics market will start this gun in October and the automotive electronics revenue in 2011 The official battle, half the success or failure depends on the "silver ten" start or not. Starting the information revolution in the automotive electronics industry In recent years, with the rapid development of the domestic automobile industry, the demand for automotive electronic products has continued to increase in volume. However, all kinds of management problems that come with it have gradually begun to emerge: factors such as imperfect production management systems, soaring prices of raw materials, high procurement management costs, slow speeds, and large pressures on inventories have constrained the benign development of the industry. Therefore, how to achieve effective control of costs and lean management of production processes is crucial for automotive electronics companies. This is not only related to whether companies can stand out in the fierce competition, but also affects the rapid development of the entire automotive industry. Strategic layout. Poor change: automotive electronics industry urgent management upgrade It is undeniable that the extensive manual management model is still common in the domestic automotive electronics industry, and these primitive management models are often from the automobile factory or supporting plant "from generation to generation," has a long history. Inadequate understanding of the concept of a market economy, simple management methods, unclear property rights, and inaccurate positioning coupled with imperfect rules and regulations of private companies in the industry, and unsatisfactory product development and quality testing, has led to many domestic automotive electronics manufacturing companies. More and more not keep up with the pace of development of the times. “The poor is the change, the change is the pass, and the pass is longâ€. Fuzhou Famous Electronic Technology Co., Ltd. (hereinafter referred to as “famous electronicsâ€) perfectly interprets this old saying. This high-tech enterprise specializing in R&D, production and sales of automotive electronic products is in line with the famous automobile manufacturers. It owns a number of patented technologies and industry-leading automotive electronics products. Prior to the cooperation with Dingjie Software, the famous electronic products always adopted the extensive manual management mode. However, with the further expansion of the enterprise scale, the defects of the original management model are increasingly exposed, and it is no longer adapted to the fierce market competition. The famous management team began to realize that only by grasping market dynamics more quickly, reducing raw material costs, and effectively managing channel access can they obtain longer-term development advantages, which can only be achieved through information management and control. Change the link: Ding Jie help open up the "management of the meridians" Combining with the company's own reality, after a careful inspection, famous electronics finally selected Dingjie Software, which has solid industry experience, advanced solutions, rich implementation experience, and perfect service system in the auto parts industry, to help companies achieve internal management as soon as possible. The transformation and upgrading will remain unbeaten in the external market competition. Dingjie Software has successfully implemented more than 30 supporting plants in Southeast Automotive, and was once the only one selected as the “60th Anniversary Achievement Exhibition of Founding China†in 2009. This is undoubtedly a monument of success and greatly enhanced. The famous electronics insisted on the firm confidence of success. "Variety of change, pass for a long time," lack of information support for the operation of the enterprise is undoubtedly not far away. The implementation of ERP is not only to sort out and optimize the business process of production, sales, and storage. Its biggest purpose is to assist enterprise managers in making accurate and fast decisions, translate accurate data into guiding strategies, and assist managers in the rapidly changing In the environment, correctly interpret the financial figures of ERP output. Undoubtedly, under the assistance of Dingjie Software, the information-based construction of famous electronics is more like a revolution in the strategic adjustment of corporate operations, helping companies to go further and more stable. The development of emerging automotive electronics applications is currently facing challenges and risks The automotive electronics industry application is a major direction of M2M applications. The automotive electronics application environment is much worse than other M2M applications. 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