Rohm and Haas White Elastic Roof Coating Reduces CO2 Emissions

In Philadelphia, the arrival of summer brings rising temperatures, and many residents turn on their air conditioning to stay comfortable. However, is it possible to adjust our expectations and slightly raise the thermostat setting? According to data from the U.S. Department of Energy, home air conditioning alone contributes significantly to carbon emissions—approximately 11 billion tons per year across U.S. households. This highlights the importance of finding energy-efficient solutions that can help reduce both environmental impact and utility costs. One effective and accessible solution is the use of flexible roof coatings. These coatings are not only easy to apply but also offer long-term benefits by reducing indoor energy consumption and lowering air pollution levels. Additionally, they can help homeowners save on maintenance expenses. Flexible roof coatings, made from acrylic materials, provide excellent insulation and UV resistance, protecting roofs from damage caused by harsh weather conditions like rain, snow, and intense sunlight. Rohm and Haas has over 30 years of experience in developing eco-friendly roof coatings. Their products are designed to reflect solar radiation effectively due to their white color, which helps lower heat absorption and reduces the need for excessive cooling. Unlike traditional black coatings that absorb a lot of heat and radiate it into the building, these modern coatings keep the interior cooler and more comfortable. The acrylic-based formulation of these coatings offers high flexibility, improving crack resistance and ensuring strong adhesion to the building surface. As a result, they provide long-lasting thermal insulation and energy-saving performance, making them a popular choice for roof maintenance. Beyond energy savings, using elastic roof coatings also enhances living conditions. Studies show that extreme heat causes hundreds of deaths annually in the U.S., often affecting those who cannot afford air conditioning. By adopting white, reflective roof coatings, cities like Philadelphia are helping improve indoor comfort and reduce health risks associated with high temperatures. Moreover, these coatings extend the lifespan of roofs, reducing the frequency of repairs and lowering overall maintenance costs. According to Rohm and Haas, the service life of flexible roof coatings can last between 7 to 10 years, with simple cleaning often being sufficient for upkeep. This makes them a practical and cost-effective choice for both homeowners and local authorities.

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